CycleLink was born from our own experiences when we saw traditional sales strategies struggle to keep up with a changing world.

Like many companies, we relied on classic methods such as networking events, cold calling, and expensive marketing campaigns, but the results kept declining. Engaging prospects became more difficult, and as people prioritized work-life balance, it was harder to attract them to events.

We realized that successful sales is not about pushing a product but about building relationships first. Trust leads to business, not the other way around. That is when we turned to cycling. Few things build stronger bonds than shared challenges, and nothing compares to the camaraderie of conquering a climb together.

With this in mind, we organized a unique cycling event in Calpe, Spain. It combined professional-level riding with high-value networking, guided by a former world champion in cyclocross. Keynotes, hospitality, and the shared experience of pushing limits created an unforgettable event. The outcome was clear. The connections made on the road translated into lasting partnerships and a measurable return on investment.

That success led us to take things further. Sep Vanmarcke, former professional cyclist, joined our journey, recognizing the strong parallel between elite cycling and business. Both require strategy, resilience, teamwork, and the ability to seize opportunities at the right moment. With his experience at the highest level of the sport, he helped shape CycleLink into what it is today.

At CycleLink, we believe that the same principles that define success in professional cycling also drive success in business. Preparation, perseverance, and shared goals turn a group of individuals into a winning team. That is what we create an environment where passion, connection, and opportunity come together to fuel lasting business growth.