Cyclelink: Sep Vanmarcke combines topsport and business on the bike.

Anzegem, 4 maart 2025 – After an impressive career as a professional cyclist, Sep Vanmarcke continues his passion for cycling with Cyclelink. This new initiative combines his cycling expertise with the business world, creating unique cycling experiences for both companies and individuals. In addition to his work as an analyst in cycling media, Vanmarcke aims to build lasting relationships through cycling with Cyclelink.

Cycling as a Connecting Factor

For businesses, Cyclelink offers an innovative approach to business development in a refreshing way. The concept is simple yet powerful: cycling together fosters deep relationships that serve as the foundation for long-term business collaborations. “At the end of the day, people buy from people,” says Vanmarcke. To professionally support this initiative, he has joined forces with Benjamin Jacobs (former CEO of Sentia, former CTO of Combell) and Tom De Vlieger (strategic marketing specialist in various companies).

From the Race to the Boardroom

According to Jacobs, this approach provides a valuable alternative to traditional networking events:

“Since I’m not the most extroverted person, I often find it difficult to approach someone out of the blue. But when you climb a mountain together or push through on a bike, a natural bond forms. That makes it much easier to build a professional relationship later on.”

De Vlieger sees a clear advantage for businesses:

“Companies are finding it increasingly difficult to generate new leads. Business professionals are overwhelmed with phone calls, emails, LinkedIn messages, and even WhatsApp. As a result, there is growing resistance to traditional sales channels. A fresh approach is needed, and Cyclelink provides exactly that.”

Jacobs believes this personal approach has great potential:

“Cyclelink will not only help companies organize these unique experiences, but also identify interesting cycling prospects. This is a refreshing approach.”

Exclusive Trips with Former Pros

This year, Cyclelink is already organizing multiple international trips for companies, each led by former professional cyclists who share their experience and expertise with participants. In addition, preparations for several projects in 2026 are already in full swing.

“By combining my knowledge of the cycling world with Benjamin’s business expertise and Tom’s marketing skills, we have created the perfect synergy to build something truly special. We create experiences that people will talk about for the rest of their lives,” says Vanmarcke.

Beyond Business: Unique Cycling Experiences for Individuals

In addition to corporate events, Cyclelink also caters to individuals. The organization will offer unique cycling trips—not only for avid cyclists but also for couples, ensuring that non-cycling partners have an equally enjoyable experience. Think of hiking, mindfulness, yoga, and e-biking, combined with culinary indulgence and luxury accommodations.

Vanmarcke highlights the broad expertise within Cyclelink:

“To make these experiences possible, we rely on a diverse group of former professional cyclists and other key figures from the cycling world. They not only guide the trips but also share their experiences, stories, and inspiring keynotes.”

With Cyclelink, Sep Vanmarcke embarks on a new chapter in his career, using the power of sport to strengthen both business and personal connections.

For more information, visit www.cyclelink.cc.